As a brand, your reputation is everything. Reputation management is all about being proactive with your reputation in order to foster customer trust and loyalty. It starts with a thoughtful approach to brand development and ends with customer service and support that matches. Orangefiery shares the latest reputation management tips and analyzes the strategies of major brands like Turing Pharmaceuticals and Derek Jeter.
It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price of Daraprim, a treatment for toxoplasmosis it...
In Week 7 of what was a tough 2014 NFL season, Patriots Quarterback Tom Brady was ticked off. It was halftime, October 16. Patriots v. Jets. At home. New England was up 17-12, in a surprisingly feisty matchup. At the time,...
Last month, Silicon Valley was abuzz with the unfolding saga of Ellen Pao’s gender bias case against venture capital firm Kleiner, Perkins, Caufield & Byers. A former junior partner at KPCB, Pao, 45, alleged that male partners there engaged in a...
The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters...
In the early 1960s, a band emerged from Great Britain that would change the very face of rock ‘n’ roll. Led by a dynamic duo, this band started its career by recording covers of songs by American R&B and blues artists. In...
That ESPN and the NFL each face criticism for their handling of employee discipline underscores the unpredictable nature of the modern crisis, and how important performance in the face of unexpected events has become the measure of crisis response....
Derek Jeter has done a lot of amazing things on a baseball diamond. He’s amassed more than 3,450 hits, the sixth most of all time. He’s played more games and has more hits at shortstop than anyone, ever. And, he...
Much has changed since Apple hired its last communications leader in 1996. We thought we’d offer some thoughts about the communications function and the role of chief communications officer, as you head up a search for the successor to Katie...
There he is, as vital as ever, impossibly alive in character: Philip Seymour Hoffman, playing a John LeCarré spymaster in “A Most Wanted Man.” Another great Hoffman performance, punctuating our loss of his presence in cinema....
Since entering the NBA 11 years ago, LeBron James has been described as the heir to Michael Jordan – big shoes to fill, given that Jordan is widely recognized as the greatest player of all time. And James has fulfilled much...