Communications Strategy
and Public Relations

For some, communications is a tactic: Create message. Hit send. Reach target. Repeat.

We view PR and communications strategy differently. To us, it’s a strategic tool to help an organization achieve its goal. We start with a single question:  what do we want to achieve? From there, we develop an insights-based strategy to achieve the goal.

We use a number of tools as part of our communications efforts. Here is a breakdown
 of our approach:

Corporate Narrative Development

We believe in the power of narratives and have a proprietary process for building them. Our narratives are sense-making tools that tell the story of a company, issue or product and the impact it will have on the world.

Communications
Research

As a starting point, we seek to fully understand your organization, the stakeholders who matter most, and what you want those stakeholders to know/do/think about your organization and its work. We deploy a range of quantitative and qualitative tools to obtain key information that informs how we approach each client’s particular needs. (If clients have existing research and insights, we weave those into our process.)

Communications Planning

Here we create the “how” of a communications action plan. Building communications tools, creating stakeholder engagement efforts and deploying communications campaigns to achieve the goals. Our plans are clear and actionable, and they drive results.

Communications Campaign Development

If it will help achieve our goals, we’ll develop a creative campaign. Whether the focus is a product, an issue or brand awareness, our campaigns begin with a captivating launch, and continue to drive change over time.

Thought Leadership

Elevating executives and their organizations to the forefront of a topic or industry is about more than ‘likes’ and ‘shares’. We develop a tailored thought leadership platform that targets the intersection of an executive’s experience and the public conversation. By distributing thought leadership content across multiple channels, we build reputation based on trust and expertise.

Communications Assets

Through our three-step approach of alignment, build and launch, we develop compelling, high-quality communication assets that resonate with your audience, reinforce your brand and help you achieve your communications goals.

Stakeholder Engagement

We know that building relationships with the stakeholders that influence your world is critical. As part of our efforts, we develop plans to identify the right stakeholders for your efforts, and engage them on activities that are aligned and impactful.

Product Communications

The journey through pre-clinical and clinical trials, regulatory milestones and product launch can be long and complex. We support multi-stakeholder communications for pharmaceutical and biotech companies at any stage of the research and commercialization process.

Disease Awareness

Our pharmaceutical and biotech partners play an important role in educating communities about the medical conditions they are focused on. We partner with our clients to assess and strategize opportunities to fulfill unmet needs and execute disease awareness plans that make meaningful impact.