ORANGEFIERY

Having Mike and the Orangefiery team guide us through the processes of engagement, alignment, and communication as we pivoted towards commercial readiness was invaluable. Having seen this at many companies, they could see trouble spots or areas to focus on often before we did and moved us through the process faster and more efficiently than if we attempted to drive it ourselves.

The Orangefiery team are generous thought partners and collaborative strategists. We’ve turned to them at the most critical times in our growth. They are problem-solving partners who help us think at a higher level. I would highly recommend them when you need communications advisers with deep experience, wide perspective and agility.

We brought in Orangefiery in the middle of a re-branding effort when we were spinning our wheels. With their tools, intellectual firepower and creativity, the Orangefiery team moved us forward. The result was a more complete set of end-products. Even more important, the process helped elevate our thinking about how our clients see us and how we see ourselves.

Working with Orangefiery to develop our core narrative, which was a new way of characterizing the disease and our commercial strategy in that context, was a truly valuable exercise. This was the foundational piece of our marketing and commercial strategy and a novel approach to the traditional marketing playbook.

We needed a firm with a deep understanding of the healthcare industry and our specific mission around helping patients that were facing high medical out-of-pocket costs. Orangefiery’s work around our messaging and crisis plan development was exactly what we needed to help us explain what we did and how we did it to our donors and other stakeholders.