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October 2014

By Mike Kuczkowski He’s baaaack! Bill Simmons, the bad boy of podcasting, has returned to the studio and is churning out his commentary on Vegas’ National Football League lines again, along with podcasts on basketball and various other pop culture topics. I feel like Don Imus has returned to WFAN after racist comments about the Rutgers women’s basketball team, or Billy Martin is back in the Yankee dugout. Actually, I don't feel that way at all. Simmons is nothing like...

By Mike Kuczkowski That ESPN and the NFL each face criticism for their handling of employee discipline underscores the unpredictable nature of the modern crisis, and how important performance in the face of unexpected events has become the measure of crisis response. The league has botched a series of incidents of domestic violence and child abuse involving its players. Most notably, NFL Commissioner Roger Goodell had to backpedal aggressively in the wake of criticism of his suspension of...

Filmmakers at the Mill Valley Film Festival spoke about how transmedia storytelling boosted their projects By Mike Kuczkowski The rise of what many call “transmedia storytelling” has been both exciting and disruptive for communications professionals. My former Edelman colleague Steve Rubel speaks and writes usefully and at length about this concept; I’ve lectured on it to college classes and found it quite a powerful organizing framework for communications efforts. The concept involves developing a single piece of content or a...

By Mike Kuczkowski A couple of weeks ago in Cupertino, a huge brand put everything on the line to try to re-establish its relevance in the face of doubts about its ability to execute. Its actions were beyond innovative — I’d argue they were revolutionary and hold the potential to transform the industry going forward. I’m not talking about Apple. I’m talking about U2. If you haven’t heard the entire story, here’s a quick synopsis. At the close of...