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May 2015

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Change, Influence, Narrative

A chart from LaCour and Green's study of voter attitudes before and after they spoke with either a gay or straight canvasser about their views on same-sex marriage. These data are now disputed. (Source: Mike LaCour's web site, accessed May 27, 2015.) By Michael Kuczkowski “… just because the data don’t exist to demonstrate the effectiveness of this method of changing minds, doesn’t mean the hypothesis is false.” This sounds like a weird riff on a famous line from...

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crisis management, Narrative, reputation, sports

Tom Brady, who is implicated in an NFL investigation into whether his team intentionally deflated footballs used in the AFC Championship Game in January. Photo by Keith Allison. Used under Creative Commons license. By Mike Kuczkowski In Week 7 of what was a tough 2014 NFL season, Patriots Quarterback Tom Brady was ticked off. It was halftime, October 16. Patriots v. Jets. At home. New England was up 17-12, in a surprisingly feisty matchup. At the time, the Patriots...

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Change, health, Influence, Narrative

A pro-gay marriage rally in Sacramento in 2008. A recent study showed that engaging opponents to gay marriage in a dialogue about the issue was effective in changing minds. Photo by Kelly B. Huston. Used under Creative Commons license. By Michael Kuczkowski Years ago, I was part of a team that was hired to help a pharmaceutical company explain to America why its industry was a good thing. This was not an easy task, obviously. The pharmaceutical industry has...

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