Consulting and communications to help organizations navigate the path to growth

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March 2015

By Mike Kuczkowski Last week, the coffee giant Starbucks launched a campaign encouraging its baristas to engage customers in a dialogue about race. Baristas around the country were encouraged to chat about race with their customers and write “Race Together" on each coffee cup. It was a bold move, not without risk, and it has drawn both praise and criticism. How do we evaluate a campaign like “Race Together”? I think it give us an opportunity to think about...