When undergoing brand strategy development, thinking through a brand’s behaviors and how they will be perceived in the world is crucial. Orangefiery’s brand strategy consultants dive into the brand strategy of iconic brands such as Disney, Derek Jeter, and Starbucks. Get their insights, tips, and walk through do’s and don’ts below.
Since entering the NBA 11 years ago, LeBron James has been described as the heir to Michael Jordan – big shoes to fill, given that Jordan is widely recognized as the greatest player of all time. And James has fulfilled much...
Two men sit across from each other at a table, one of them turning a white and orange business card over in his fingers. - What’s with the name?...