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New England Patriots Tag

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crisis management, Narrative, reputation, sports

Tom Brady, who is implicated in an NFL investigation into whether his team intentionally deflated footballs used in the AFC Championship Game in January. Photo by Keith Allison. Used under Creative Commons license. By Mike Kuczkowski In Week 7 of what was a tough 2014 NFL season, Patriots Quarterback Tom Brady was ticked off. It was halftime, October 16. Patriots v. Jets. At home. New England was up 17-12, in a surprisingly feisty matchup. At the time, the Patriots...

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Corporate Communications, crisis management

By Mike Kuczkowski The two weeks between the AFC/NFC Championship games and the Super Bowl is usually devoted to celebrating the success of the two teams who have made it to the Big Game, examining their strengths and weaknesses, pulling together Super Bowl party menus and generating some excitement about one of the few remaining mass cultural events in America. We’ve spent the past two weeks talking about, ahem, New England’s balls. Unless you’ve been hiding under a rock,...

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