Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference.

Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions around the globe as your country’s flag is raised behind you. You’ve been here before.

By Katie Halper-Bogusky Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions around the globe as your country’s flag is raised […]

It’s too late to say Happy New Year, at least according to Curb Your Enthusiasm’s Larry David, so we’ll say happy Valentine’s Day instead. And it suits the moment. We feel like with all the remarkable innovation we’ve seen coming out of the life sciences sector lately, we’ve been hit with cupid’s arrow. From a new documentary about bionic limbs at the inaugural STAT Summit in Boston, to panel discussions on biotech innovation at JP Morgan Healthcare, it’s truly inspiring to see the progress the industry is making.

welcome! We’ve been thinking about what makes our work meaningful, and it boils down to our strong relationships and partnerships with our clients. That’s why we’ve launched this new quarterly. In it, we share perspectives we find valuable, in the hope that you’ll find value in them too. Whether it’s a useful insight in one […]

For pharmaceutical companies, planning is key to activating a successful digital engagement campaign By Katie Halper-Bogusky Almost everyone is on some form of social media. If you want to reach any audience, Facebook, Twitter, Instagram, and other social media platforms are great ways to do it. Marketers understand this and act on it. For pharmaceutical […]

Communicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the problem. Our latest blog reminds us why it is important to be skeptical when consuming scientific/clinical news and how communicators and journalists can work together to tell a clear, complete and accurate story.

Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in the past four decades, even if some still question the data. After all, the top scientists in the world once thought the earth was flat, and now we know definitively it’s not. (Though even on that subject, some harbor doubts.)

The official birth of Orangefiery was 2014, which means we’ve now been in business for five years. Boy, that was quick. A lot has happened, both in business and in life. In thinking about the passage of time, I’ve been reflecting on two sticky notes in my office, each of which has particular significance.

The official birth of Orangefiery was 2014, which means we’ve now been in business for five years. Here’s what we’ve learned about the importance of offerings, client centricity and culture to our business.

By Mike Kuczkowski In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration. I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of the Columbia 250 web site (an innovative idea back then). How […]

In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration.

I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of the Columbia 250 web site (an innovative idea back then). How to tell the story in what was supposed to be 250 words of such an accomplished, intelligent, intriguing and comparatively underappreciated figure? So many facts, so little space. Hamilton wasn’t quite Washington, Jefferson, Franklin or Adams, but he was fascinating. I mean, the guy was an orphan from the Caribbean who basically invented the American banking system as we know it. How do you do that story justice?