MILL VALLEY, Calif. and NEW YORK – May 11, 2020 – New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17%) as reductions in trust (17%) as the public health response to the novel coronavirus continues to impact organizations across the country.
seeds of change amid the coronavirus disruption When we sent our inaugural Orangefiery Quarterly in February 2020, we had no idea the world would change so dramatically in just two months. As we finalize this Quarterly, more than 3 million people – a number that is surely understated by a significant amount due to limited testing […]
Strategic inflection points can be challenging to navigate. Learn how Disney saw change coming and planned around it, transforming the company.
Counterintuitive as it may seem, vulnerability is a key to strong leadership. Discover how g openness can build trust and drive organizational success.
We have just completed our first survey of leadership communications at US organizations in the context of the COVID-19 pandemic. The press release can be found here and the full research report can be found here.
The results found that organizations have risen to the challenge of COVID-19 communications, but the needs of employees in this time of crisis persist. Leaders must address concerns and demonstrate transparency, clarity and openness to build stronger relationships with employees.
Crises require clear messaging and supportive leadership behaviors. Access our COVID-19 era communications and leadership practice guides.
When COVID-19 hit, we offered resources for leaders on what the pandemic was and how to respond.
By Katie Halper-Bogusky Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions around the globe as your country’s flag is raised […]
welcome! We’ve been thinking about what makes our work meaningful, and it boils down to our strong relationships and partnerships with our clients. That’s why we’ve launched this new quarterly. In it, we share perspectives we find valuable, in the hope that you’ll find value in them too. Whether it’s a useful insight in one […]
Discover how pharmaceutical companies can create engaged patient communities around disease awareness campaigns on social media.
Communicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the problem. Our latest blog reminds us why it is important to be skeptical when consuming scientific/clinical news and how communicators and journalists can work together to tell a clear, complete and accurate story.
The official birth of Orangefiery was 2014, which means we’ve now been in business for five years. Boy, that was quick. A lot has happened, both in business and in life. In thinking about the passage of time, I’ve been reflecting on two sticky notes in my office, each of which has particular significance.
