Deflategate Lessons for Crisis Managers

By Mike Kuczkowski The two weeks between the AFC/NFC Championship games and the Super Bowl is usually devoted to celebrating the success of the two teams who have made it to the Big Game, examining their strengths and weaknesses, pulling together Super Bowl party menus and generating some excitement about one of the few remaining […]

The ‘Greatest Rock ‘n’ Roll Band of All Time’ that Wasn’t — and Why

The Kinks’s songs were often inspired by everyday scenes of British life, like this Waterloo Sunset. Photo by Steve Walker, is licensed under CC BY 2.0 By Mike Kuczkowski In the early 1960s, a band emerged from Great Britain that would change the very face of rock ‘n’ roll. Led by a dynamic duo, this band started […]

A Story of The Kinks and Market Development

In the early 1960s, a band emerged from Great Britain that would change the very face of rock ‘n’ roll.

Led by a dynamic duo, this band started its career by recording covers of songs by American R&B and blues artists. In the mid-1960s, they began penning their own tunes. Their third single was a jolt to the airwaves, producing a sound that had never been heard before and skyrocketing to the top of the charts.

The Sports Guy Returns!

He’s baaaack!

Bill Simmons, the bad boy of podcasting, has returned to the studio and is churning out his commentary on Vegas’ National Football League lines again, along with podcasts on basketball and various other pop culture topics.

Crisis Scorecard: ESPN and the NFL

By Mike Kuczkowski That ESPN and the NFL each face criticism for their handling of employee discipline underscores the unpredictable nature of the modern crisis, and how important performance in the face of unexpected events has become the measure of crisis response. The league has botched a series of incidents of domestic violence and child […]

Film Festival Lessons In Transmedia Storytelling

Filmmakers at the Mill Valley Film Festival spoke about how transmedia storytelling boosted their projects By Mike Kuczkowski The rise of what many call “transmedia storytelling” has been both exciting and disruptive for communications professionals. My former Edelman colleague Steve Rubel speaks and writes usefully and at length about this concept; I’ve lectured on it to […]

Don’t Call It A Comeback

By Mike Kuczkowski A couple of weeks ago in Cupertino, a huge brand put everything on the line to try to re-establish its relevance in the face of doubts about its ability to execute. Its actions were beyond innovative — I’d argue they were revolutionary and hold the potential to transform the industry going forward. […]

Brand Scorecard | Rating Jeter’s Tribute Ads

Two major brands, Nike’s Jordan brand and Gatorade, have produced tribute ads to Yankees Shortstop Derek Jeter, who retires this week. Which did a better job of expressing Jeter’s brand? Here’s our scorecard. R2SPECT  Produced by Nike’s Jordan brand, the spot features celebrities, athletes, firefighters, police, doormen and fans appropriating Jeter’s signature hat tip, under […]

Jeter’s Final Curtain

By Mike Kuczkowski Derek Jeter has done a lot of amazing things on a baseball diamond. He’s amassed more than 3,450 hits, the sixth most of all time. He’s played more games and has more hits at shortstop than anyone, ever. And, he has won five World Series rings, most among active players. With Jeter, […]

On Influence | Appreciating Robin Williams

By Mike Kuczkowski After Robin Williams’ death last week, many media outlets produced some fine tributes (and some have done some disgraceful things, too.) If you have not listened to Mark Maron’s podcast with Williams, you should. Having just published a piece about Philip Seymour Hoffman, I didn’t want to write about Williams at first. […]

Robin Williams | Awardscore

Last month, to evaluate Philip Seymour Hoffman’s acting career, we created a framework called the Awardscore [1]. Here’s a look at where Robin Williams ranks. Actor Age Noms Wins Oscar Noms Oscar Wins Awardscore Jack Nicholson 77 71 95 12 3 351 Daniel Day-Lewis 57 35 127 5 3 344 Tom Hanks 58 86 71 […]

Pouring Cold Water On A Viral Movement: A Case Study in Social Media Influence

 Tesla CEO Elon Musk and his five sons share in his #icebucketchallenge video By Mike Kuczkowski We know the story by now. On July 31, 29-year-old Pete Frates of Boston filmed a 52-second video, and a viral movement was born. In so doing, he sparked a movement and raised questions about the nature of social […]