A couple of weeks ago in Cupertino, a huge brand put everything on the line to try to re-establish its relevance in the face of doubts about its ability to execute. Its actions were beyond innovative — I’d argue they...
Two major brands, Nike’s Jordan brand and Gatorade, have produced tribute ads to Yankees Shortstop Derek Jeter, who retires this week. Which did a better job of expressing Jeter’s brand? Here’s our scorecard. R2SPECT ...
Derek Jeter has done a lot of amazing things on a baseball diamond. He’s amassed more than 3,450 hits, the sixth most of all time. He’s played more games and has more hits at shortstop than anyone, ever. And, he...
After Robin Williams’ death last week, many media outlets produced some fine tributes (and some have done some disgraceful things, too.) If you have not listened to Mark Maron’s podcast with Williams, you should....
Last month, to evaluate Philip Seymour Hoffman's acting career, we created a framework called the Awardscore [1]. Here's a look at where Robin Williams ranks....
We know the story by now: On July 31, 29-year-old Pete Frates, of Boston, filmed a 52-second video that sparked a movement. The video itself is unremarkable. Frates stares into the camera, moving his head back and forth to the beat of...
Much has changed since Apple hired its last communications leader in 1996. We thought we’d offer some thoughts about the communications function and the role of chief communications officer, as you head up a search for the successor to Katie...
On Aug. 9, a white police officer fatally shot an unarmed black 18-year-old. Since then, the world has seen pictures of protests, looting and confrontations with police. The police — armed with military-grade rifles, body armor and mine-resistant vehicles —...
There he is, as vital as ever, impossibly alive in character: Philip Seymour Hoffman, playing a John LeCarré spymaster in “A Most Wanted Man.” Another great Hoffman performance, punctuating our loss of his presence in cinema....
Since entering the NBA 11 years ago, LeBron James has been described as the heir to Michael Jordan – big shoes to fill, given that Jordan is widely recognized as the greatest player of all time. And James has fulfilled much...