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COVID-19 Tag

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Change, health

How a radically new approach to COVID-19 vaccine communications could be the key to reopening society In the last week, Pfizer/BioNTech and Moderna both announced results from two COVID-19 Phase 3 clinical trials showing efficacy of greater than 90 percent. According to company press releases, the trials showed no significant safety issues. (Full publication of the data is yet to come, as is standard practice.) This is great news. But as with most things in 2020, it’s complicated....

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Page 1, Research

Accuracy, Appropriate Frequency and Right Channels of Communication Correlate with Higher Levels of Trust Workers Looking for Information on Reopening from Employers View press release as PDF View infographic MILL VALLEY, Calif. and NEW YORK – May 11, 2020 – New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17%) as reductions in trust (17%) as the public...

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Corporate Communications, crisis management, health, Leadership, Page 1

By Mike Kuczkowski Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference. The constant stream of information on this emergent disease—the rising number of diagnoses and deaths, the uncertainty of disease incidence due to lack of testing and the evolving public health response—has introduced...

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