Orangefiery Memo

Much has changed since Apple hired its last communications leader in 1996. We thought we’d offer some thoughts about the communications function and the role of chief communications officer, as you head up a search for the successor to Katie Cotton, who retired at the end of May.

Ferguson & The Power Of An Effective Spokesman in Crisis Management

On Aug. 9, a white police officer fatally shot an unarmed black 18-year-old. Since then, the world has seen pictures of protests, looting and confrontations with police. The police — armed with military-grade rifles, body armor and mine-resistant vehicles — have been criticized for a ‘militarized’ response. Disputes hang over the details of the shooting itself. (Vox has a good summary.) Debates about the state of race and justice in our country have become front-page news, yet again.

The Least-Heralded Greatest Actor of His Generation

By Mike Kuczkowski There he is, as vital as ever, impossibly alive in character: Philip Seymour Hoffman, playing a John LeCarré spymaster in “A Most Wanted Man.” Another great Hoffman performance, punctuating our loss of his presence in cinema. In February, when I heard Hoffman had died, I experienced that odd range of emotions reserved […]

Return Of The King: How LeBron James Nailed ‘Decision 2.0’

Photo credit: Keith Allison, via Creative Commons By Mike Kuczkowski Since entering the NBA 11 years ago, LeBron James has been described as the heir to Michael Jordan – big shoes to fill, given that Jordan is widely recognized as the greatest player of all time. And James has fulfilled much of the promise. Like Jordan, […]

Six Truths About The New York Times’ Innovation Report

By Mike Kuczkowski On May 15, someone leaked a copy of The New York Times’ Innovation Report, a 96-page internal memorandum examining why the Times is falling behind in the digital journalism game to the likes of Buzzfeed, Huffington Post and Politico. It was a meta-media moment, the leak of a key internal document from The New […]

The New Digital Journalists: Three Digital Journalist sites

Over the past six months, I’ve been closely observing three web sites: Grantland, Fivethirtyeight.com and Vox. These three sites represent a vision of digital journalism that holds great promise. They’re lively, they make great use of their online platforms. They aren’t afraid to go long, which I love. They weave in multimedia, multi-channel content fluidly, whether via animated gifs, infographics, interactive charts or Youtube clips. They showcase the talents of their staff in multichannel formats, whether that’s a podcast, Youtube videos or traditional print-style article drenched in links, infographics and multimedia.

Orangefiery

Two men sit across from each other at a table, one of them turning a white and orange business card over in his fingers.

–       What’s with the name?