Orangefiery Founder and CEO discusses effective client partnerships, corporate social impact and how to launch an agency on this week’s The PR Week podcast

Orangefiery founder and CEO Mike Kuczkowski joins Steve Barrett and Diane Bradley on The PR Week podcast from PRWeek. In this week’s episode, Mike reflects on the 10-year anniversary of Orangefiery and offers advice and insights to other professionals aspiring to launch their own agencies.  

Mike also discusses how to act as a true partner for clients on strategy and communications challenges and reflects on the importance of corporate social impact in business.  

Mike said “Ultimately, there is this intersection between business success and the good you can do in the world… So, we’re finding an opportunity to have that conversation and really think strategically about what is that overlay. You know, how do you serve that business interest broadly – not specifically – but then also be out there fundamentally driving change.” 

Listen to the full episode and view show notes at PRWeek. You can also listen in on Spotify, Apple Podcasts or wherever you get your Podcasts. 

Check out the PR Week article featuring quotes from Mike on diversity, equity and inclusion discussed on the Podcast.

To learn more about Orangefiery’s 10-year anniversary and digital identity update, see our blog post on the topic. For more insight into how we approach corporate social impact, visit our Power of Organizational Purpose blog post.