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Consulting and communications to help organizations navigate the path to growth

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Market Development

Our market development consulting approach utilizes integrated research and facilitation to help clients align on how best to create a market environment that is supportive of their innovation.

For most biopharma and biotech companies, market development efforts include practice change, disease awareness, payer outreach or policymaker engagement, and a set of integrated pre-approval activities.

As a market development consultant, we partner with our clients to:

Create a landscape of current practice, through the lenses of patients, providers, policymakers and payers

Develop goals that will serve the interests of stakeholders and create favorable conditions for product launch

Create and validate a market development narrative that can be used as a source code for stakeholder-specific communications and campaigns

Coordinate a market development strategy and cross-functional campaigns to create measurable change

Case studies:

Interested in speaking with an Orangefiery team member about market development?

Give us a call at 415-384-8677 or submit an inquiry.

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