Advocacy Landscape Analysis & Research
Insight-driven
advocacy strategies
Successful advocacy engagement starts with strong insights. We begin by conducting an in-depth advocacy landscape analysis that provides a sense
of the entire advocacy environment within your therapeutic area(s) of focus.
An advocacy landscape analysis allows you to determine which advocacy groups are most aligned with your work, and influential with the constituencies you care about, and which have the capabilities and resources to make an impact. It also ensures you fully understand their recent activities and current priorities.
Our Unique Approach to
Advocacy Landscape Research
We use a broad lens, objective framing and analytical process when conducting advocacy group research. Ths allows for setting aside biases that may arise from past experiences, relationships and assumptions.
STEP 1:
Identify Relevant
Advocacy Groups
We identify as many organizations as we can in your area of focus, including broad-based advocacy groups, issue- or disease-specific advocacy groups, coalitions and campaigns. Next, we refine the list to focus on those organizations that have the most aligned missions and focus areas.
STEP 2:
Conduct Advocacy
Group Research
Using a set analytical tool, we research each advocacy group’s strategic priorities, key resources, major activities, communications approach, policy agendas, reach, influence and more. We then employ a customized rubric to assess each advocacy group’s alignment and influence.
STEP 3:
Identify Priority
Advocacy Groups
We share the findings of our advocacy landscape analysis, and how different organizations rank against each other using a visual map. By visually mapping the groups, we’re able to clearly identify priority “targets” for advocacy engagement and collaboration.
STEP 4:
Provide Advocacy
Engagement Recommendations
We create scorecards for each advocacy group to provide critical at-a-glance information and provide a set of engagement recommendations and detailed suggestions and timing for connecting with each of these priority organizations in the near-term and future years.
