Product Communications Throughout the Drug Development and Regulatory Journey
The journey through pre-clinical and clinical trials, regulatory milestones and product launch is complex. We support product communications from research and development to regulatory milestones through FDA approvals and launch to ensure your stakeholders understand your progress, achievements and future potential.
We partner with our clients to develop and implement effective product communications strategies through:
Insights generation and strategic message development
Strategic messaging is the cornerstone of impactful product communications. Our approach begins with data-driven analysis to understand the market dynamics and industry trends relating to your product, what your stakeholders care about and how to best gain their attention.
We use these insights to craft clear, compelling and strategically aligned messages that resonate with your audience’s needs and perceptions. Our approach is to be “earned first,” creating messaging that will speak to the experiences of stakeholders affected by a condition and resonate with their aspirations for a new therapy. Effective communication is about more than what you say—it’s about how your message is received and interpreted.
Core materials and content development
With messages in place, we develop materials to support critical product milestone announcements such as clinical trial starts, data releases, regulatory news and drug launches. We also create educational materials on the therapeutic area and unmet need to tell the full story. By leveraging analytics and market research, we identify opportunities to differentiate your company in a crowded healthcare landscape.
We understand the importance of striking the right balance between compliance and impact, ensuring your messages not only adhere to industry regulations but also cut through the noise to reach and be effective with your intended audience.
Spokesperson development and message training
Effective messaging extends beyond saying the right words—it’s about empowering the right voices to deliver them with authenticity and impact. We provide spokespeople with tailored messages, message training and mock Q&As sessions to ensure confident delivery that will resonate with diverse audiences.
By focusing on the messenger as much as the message, we create a powerful pairing that makes your story stand out amid the noise and fosters deeper connections with your stakeholders.
Targeted outreach and message dissemination
Media relations is only one part of a strong product communications strategy. We reach and foster connections with stakeholders through a variety of channels to drive measurable outcomes and long-term value.
- Earned and paid media: We strategically pitch your news to target reporters at outlets that truly matter to your stakeholders. We also seek opportunities to submit bylines, participate in podcast interviews and/or amplify earned media efforts with paid opportunities.
- Medical conferences: Whether it’s a booth activation, advisory panel or exclusive cocktail reception, our goal is to put your company at the forefront of industry dialogue and cultivate meaningful relationships with key opinion leaders, potential partners and decision-makers.
- R&D days: The in-depth nature of R&D Day presentations provides a unique opportunity to tell the full narrative of the work you do and what you aim to achieve. We curate these events to transform complex scientific advancements into compelling stories of progress and potential.
- Celebrity and influencer campaigns: In a time when it seems like everything is sponsored content, we aim to craft campaigns that go beyond mere endorsement, creating meaningful narratives that educate, inspire and drive action. We identify celebrities and influencers with a genuine connection to healthcare causes or personal experiences that align with your objectives.
- Advocacy partnerships: We don’t view advocacy groups as channels for message dissemination; rather, we forge genuine partnerships built on mutual understanding and shared goals. Strong advocacy partners become champions that help tell your story.
Ready to take your product communications to the next level?
In a world where compelling product stories drive market success, Orangefiery is well-positioned to help you develop product narratives that drive outcomes. Contact us today to begin crafting the product stories that will shape your organization’s future and elevate your market position.
