Communications Campaign Development Services
Our clients may have a product to launch, an issue to promote or maybe their brand needs a boost. At Orangefiery, we aid clients with communications campaign development to support all of their needs. We design goal-driven communications campaigns efforts through clear messaging, strategies and metrics that deliver impact.
Our approach to communications campaign development
Our five-step approach to communications campaign development includes research and insights, strategy and planning, narratives/storytelling, brand strategy and execution, and evaluation.
Research and Insights
Before creating a communications campaign, we conduct bespoke qualitative and quantitative research on our clients’ product, issue, brand, etc. This enables us to understand our clients’ unique value proposition and the landscape in which it operates. Simultaneously, we analyze our clients’ key stakeholders to figure out what drives them. This research helps us at Orangefiery with communications campaign development that are built on the critical insights that connect our clients’ audiences’ needs with the key features of our clients’ product or service.
Communications campaign development and planning
“If you don’t know where you are going, you’ll end up someplace else,” – Yogi Berra. Taking the time to create a thoughtful and strategic plan enables us to produce tactics that work to blend our clients’ brand with their ever-changing landscape. This plan serves as our compass as we begin to execute any communications campaign.
Narratives/Storytelling
Utilizing our research and the insights gleaned, we determine how to position our clients’ brand and prepare the key messages that will anchor our communications campaign development. Developing these key messages is only a part of what we do, as figuring out how our clients’ unique audiences react to different messages ensures that we are crafting a narrative that is clear, accessible and engaging.
Brand Strategy and Execution
Once our insight-driven strategy is solidified and a narrative is crafted, we execute the communications campaign on behalf of our clients. Whether it is positioning our clients’ executives as thought leaders or launching our clients’ new service with an earned and owned media approach, Orangefiery executes these campaigns with great client service and strong project management at the top of mind.
Evaluation
What good is any communications campaign development effort without evaluating its results? Throughout the campaign and at its conclusion, our clients want to know what is working and what isn’t. Taking stock of what messages are resonating or what social media posts are garnering engagement helps to guide and pivot the campaign. At Orangefiery, we have a toolbox of assets that can track in real time how our clients’ campaigns are performing to ensure that we’re ultimately making a positive impact.
