Brand Strategy, Development, and Activation

At its core, a brand is a promise of what an organization stands for and what it offers to those who engage with it.

In our brand strategy consulting, we emphasize the importance of thinking through a brand’s behaviors – how the brand will “show up” in the world. When creating a brand development strategy, we use visioning exercises informed by multi-stakeholder research to develop strong brands that will last. When activating brands, we take a multi-channel approach, seeking out the stakeholders and forums needed to raise brand awareness and shape stakeholder expectations of what a brand will deliver.

Specifically, our brand development and activation offerings include:

Conducting qualitative research and brand surveys to understand stakeholder perceptions of and aspirations for a brand

Conducting visual landscape analyses to understand points of parity and points of differentiation for brands

Creating insights-driven brand positioning platforms (brand tensions, brand attributes, brand roles and brand narratives) and visual identities

Creating brand assets and comprehensive brand guidelines

Creating brand activation plans and rolling out and activating new brands among multi-stakeholder audiences

Although we work across all industries, our agency specializes in brand strategy consulting, development and activation for healthcare and pharmaceutical/ biopharma and biotech companies.

Case study: Aquinox Pharmaceuticals brand development and activation