Corporate Branding Strategy
Building brands for
the real world
Your corporate brand is much more than a logo. It’s a multi-dimensional representation of who you are as an organization, and it embodies both what you stand for and what you offer to those who engage with you. It’s essential to have a corporate brand strategy that reflects your aspirations.
Given a brand’s importance and complexity, we take a thorough and detailed approach to developing corporate branding. Drawing from our backgrounds in journalism and communications, we combine research and analytical thinking with creative design and marketing to build brands that stand the test of time.
Our Approach to Corporate
Brand Development
Our four-step approach to brand building includes research and insights, clearly defined brand positioning, creative design and development of a comprehensive package of brand assets, and a complete brand launch strategy.
Brand Insights
We start by learning your perceptions and aspirations for your brand. We then compare those perceptions with external perspectives we gather via a combination of qualitative and quantitative research, to create a comprehensive set of brand insights.
Brand Core
Guided by the information gathered during the corporate brand insights exercise, we develop your brand role, attributes, tensions and narrative through a combination of synthesis and workshops with your internal leadership team.
Brand Visual Identity
Using creative design and analytical thinking, we empower your organization to make smart creative choices and build a strong visual identity that resonates with stakeholders and aligns with your brand role, tensions, attributes and narrative.
Brand Activation
More than simply delivering your brand assets and usage guidelines, we think about your brand in a multi-channel way, and work through every aspect of your brand launch, or re-launch, with a clear plan and brand activation strategy.
