Preparing for commercialization offering
When innovation efforts yield fruit, expectations shift and the future success of the enterprise becomes tangible. When a company determines it is time to prepare for commercialization, the importance of multiple stakeholders – investors, customers, suppliers, regulators and communities – also comes into focus.
For companies preparing for commercialization for the first time, there is a lot to create. Commercial and medical organizations need to be built. Key roles need to be filled, market research needs to be conducted and operating plans need to be created. This requires a clear vision for the future, alignment across all the functions of the business, and a multi-stakeholder commercialization strategy that supports a significant increase in external stakeholder engagement and activity.
We are experts at facilitating a dialogue among executive teams about the set of things that are critical for success – internal milestones, external visibility moments, stakeholder expectations, key vectors that signal progress – and developing a carefully coordinated strategic plan to help address the needs and unlock the possibilities of each audience in sequence over time.
More specifically, we consult with clients preparing for commercialization to:
– Align their organizations around action
– Ensure foundational elements are in place, such as messaging and lexicon, landscape and stakeholder insights, communications norms and governance, milestones and scenario planning, corporate and clinical trial branding
– Coordinate important stakeholder engagements, such as investors, media and advocacy relations, website and social media development, congress planning
– Develop tools to support (and often execute) market development, disease awareness, HCP engagement and market access efforts
Case study: Building a communications function