Having an advocacy engagement strategy is no longer a nice-to-have, it’s an expectation. That said, it is easy to “do” advocacy wrong. Strategically engaging with advocacy groups creates an opportunity for mutual learning, information sharing, aligned action and a host of other benefits. In the healthcare industry in particular, patient advocacy engagement can advance educational goals, support clinical trial recruitment, provide a needed voice of the patient on regulatory issues and promote broad change to support healthcare access.
Our advocacy engagement strategies help companies set goals for advocacy engagement, identify aligned partners and develop measurable programs with groups that can help achieve those goals.
Specifically, we partner with our clients to: