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Our Case Studies

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Brand activation
Brand development
Marketing
Optimizaton
Ranking
Technology

An illustrated graphic of a pyramid titled “Core Message Themes for Issues Response.” Top tier is “access,” middle tier is “patient centric, independent and disease focused” and bottom tier is “regulated, operational excellence and transparent.”

Issues preparedness

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Optimizaton

Corporate communication content submission brief form with multiple categories for information about the submission. project name, date submitted, submitted by, type of submission, high-priority/urgent, target date of first use, description of item/asset, objective(s) of item/asset, intended channel(s) of distribution (select all that apply).

Building a communications function

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Marketing / Technology

Graphic titled "Advocacy Overview: Highly Underdeveloped, Competing Priorities” comprised of one large orange and one large yellow circle detailing information about "Medical Specialists" and "Chronic Pain & Overlapping Conditions," respectively. Medical Specialists have some experience with IC (Interstitial Cystitis) but many competing priorities, and they are challenged with treating the disease due to limited actionable information and tools. Chronic pain conditions involves a host or priorities and complex patients. A smaller circle sits at the bottom center of the image reading "IC-Focused."

Advocacy landscape & engagement

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Optimizaton

Table of market development narrative reads "Narrative Evolution" and includes brief descriptions for focus, target audiences, problem, benefits, current barriers, call to action and envisioned future for Phase 1, Phase 2 and Phase 3 to support consistent internal and external communications to emphasize the clinical and economic benefits of treating a specific patient sub-population for NASH (liver disease).

Market development narrative

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Ranking

Shaping perceptions of a condition through community engagement

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Image shows illustrated light blue man climbing a bar chart with the title “Customer Needs Ladder.” From left to right, each bar increases in height and appears in a darker gradient. The bars read Clinical Information, Product Attributes, Understand My Business and Demonstrate You Do, Help Me Grow My Business and Service, Especially Supply on Demand. The top layer has a trophy on top and a line falling off of it reads “Supply shortages or opaque communications.”

Planning to operationalize customer centricity

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Building an innovation framework

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Marketing

Brand development and activation

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Brand activation / Brand development

Product communications

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Brand development