Archive

Image title reads "Addressing obesity through an endogenous homeostatic system" and contains subtext reading "A complex biological system maintains relatively constant stores of adipose (fat) tissue mass - in an effort to maintain a set point weight.” Image below text shows energy expenditure ratio to how much you eat through the illustration of five bodies, increasing in size from left to right.

October 28, 2020

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Corporate narrative development & investor communications

For an early-stage pharmaceutical company...

by BetaAdmin0901

Screenshot of tweet from Interstitial Cystitis Association reads "Curious about interstitial cystitis/bladder pain syndrome? Hear from a real #IC patient in 'Living with IC/BPS,’" from ICA #NovBHealth" and includes links and photo previews to ICA content.

October 27, 2020

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Disease awareness

In partnership with the Aquinox Commercial team...

by BetaAdmin0901

A map with call out boxes that provides a summary of PrEP research in different locations around the country, including Los Angeles (B), Chicago (B-), Washington, DC (B+), Miami (C) and Federal (A-)

October 26, 2020

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PrEP policy landscape

To better understand the advocacy and policy environment around PrEP...

by BetaAdmin0901

Orange Orangefiery halo enlarged on a lighter orange background.

October 25, 2020

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Product communications

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by BetaAdmin0901

January 14, 2020

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Brand development and activation

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by BetaAdmin0901

January 13, 2016

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Building an innovation framework

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by BetaAdmin0901

Image shows illustrated light blue man climbing a bar chart with the title “Customer Needs Ladder.” From left to right, each bar increases in height and appears in a darker gradient. The bars read Clinical Information, Product Attributes, Understand My Business and Demonstrate You Do, Help Me Grow My Business and Service, Especially Supply on Demand. The top layer has a trophy on top and a line falling off of it reads “Supply shortages or opaque communications.”

January 13, 2016

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Planning to operationalize customer centricity

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by BetaAdmin0901

January 13, 2016

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Shaping perceptions of a condition through community engagement

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by BetaAdmin0901

Table of market development narrative reads "Narrative Evolution" and includes brief descriptions for focus, target audiences, problem, benefits, current barriers, call to action and envisioned future for Phase 1, Phase 2 and Phase 3 to support consistent internal and external communications to emphasize the clinical and economic benefits of treating a specific patient sub-population for NASH (liver disease).

January 13, 2016

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Market development narrative

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by BetaAdmin0901

Graphic titled "Advocacy Overview: Highly Underdeveloped, Competing Priorities” comprised of one large orange and one large yellow circle detailing information about "Medical Specialists" and "Chronic Pain & Overlapping Conditions," respectively. Medical Specialists have some experience with IC (Interstitial Cystitis) but many competing priorities, and they are challenged with treating the disease due to limited actionable information and tools. Chronic pain conditions involves a host or priorities and complex patients. A smaller circle sits at the bottom center of the image reading "IC-Focused."

January 13, 2016

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Advocacy landscape & engagement

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by BetaAdmin0901

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