Technology

The technology sector is all about creating the services and technologies that improve daily life. But even the most perfectly designed piece of breakthrough engineering needs a strong brand strategy and an activation plan to reach B2B partners and/or users. Whether new technology is SaaS, cloud-based technology, Big Data/AI or some other advance, our strategy consulting and communications firm helps companies design messaging and communications campaigns to drive clarity and passion among their key audiences.

Capabilities

Landscape Research

Understanding the operating landscape – a combination of competitors, stakeholders, policies and issues – is critical to formulating a winning strategy. Our landscape research helps clients envision their future.

Communication
Campaign Development

If it will help achieve our goals, we’ll develop a creative campaign. Whether the focus is a product, an issue or brand awareness, our campaigns begin with a captivating launch, and continue to drive change over time.

Stakeholder Engagement

We know that building relationships with the stakeholders that influence your world is critical. As part of our efforts, we develop plans to identify the right stakeholders for your efforts, and engage them on activities that are aligned and impactful.

Communication
Market Development

Most innovations fail. We help our clients succeed by reducing barriers to adoption through cross-functional strategies that prime the business ecosystem for their innovation.

Narrative Development

Narratives are powerful tools to drive change. We create corporate narratives and narratives for key strategic initiatives to help audiences make sense of change and take action.