Advocacy Engagement
Having an advocacy engagement strategy is no longer a nice-to-have, it’s an expectation. That said, it is easy to “do” advocacy wrong. Strategically engaging with advocacy groups creates an opportunity for mutual learning, information sharing, aligned action, and a host of other benefits. In the healthcare industry in particular, patient advocacy engagement can advance educational goals, support clinical trial recruitment, provide a needed voice of the patient on regulatory issues and promote broad change to support healthcare access.
Our advocacy engagement strategies help companies set goals for advocacy engagement, identify aligned partners and develop measurable programs with groups that can help achieve those goals.
Specifically, we partner with our clients to:
Review key business questions/needs and where strategic advocacy engagement could play a role
Assess the advocacy landscape
Establish advocacy engagement functions
Create advocacy engagement strategies and strategic engagement plans
Operationalize advocacy engagement, e.g., setting up meetings, serving as a point of contact and coordinating joint programming
Advocacy Landscape Analysis
Advocacy landscape analysis is the first step in advocacy engagement. It’s where we gain insights into the entire advocacy environment within our clients’ areas of focus. These insights allow us to determine which advocacy groups are most aligned with our clients’ work and the constituencies they care about.
Advocacy Programming
and Collaborations
Advocacy programming & collaborations planning is a critical step before implementation, where we work in partnerships with aligned groups to co-create programming that aligns with our clients’ organizational goals and advocates in their space.
Integrating Advocacy Engagement into Your Organization
When it comes to implementing an advocacy engagement strategy into our clients’ organizations, we provide them with operational best practices and offer customized recommendations on where the advocacy engagement function should live, and how it should be organized.
