Over the last decade, the world has been plagued with disinformation and misinformation, battling what’s come to be known as “fake news.” In a world where endless information is instantly available, it’s become impossible for social media platforms to keep...
Orangefiery is pleased to share our inaugural sponsorship of IPR’s Best Master’s Thesis of the Year Award, which recognizes and encourages graduate study and scholarship in public relations through an annual award for an outstanding Master’s thesis. One of our firm’s...
As a college senior working towards a dual degree in public relations and policy studies, a part-time intern, and an account supervisor for SU’s on-campus PR firm, Hill Communications, the transition to working remotely in March 2020 was difficult. This...
In the summer of 2015, Disney Chairman and CEO Bob Iger wanted to be candid with the investment community about an issue that had been haunting the company for a while....
We have just completed our first survey of leadership communications at US organizations in the context of the COVID-19 pandemic. The press release can be found here and the full research report can be found here. The results found that organizations have...
Last week, the coffee giant Starbucks launched a campaign encouraging its baristas to engage customers in a dialogue about race. Baristas around the country were encouraged to chat about race with their customers and write “Race Together" on each coffee...
A couple of weeks ago in Cupertino, a huge brand put everything on the line to try to re-establish its relevance in the face of doubts about its ability to execute. Its actions were beyond innovative — I’d argue they...
Two major brands, Nike’s Jordan brand and Gatorade, have produced tribute ads to Yankees Shortstop Derek Jeter, who retires this week. Which did a better job of expressing Jeter’s brand? Here’s our scorecard. R2SPECT ...
We know the story by now: On July 31, 29-year-old Pete Frates, of Boston, filmed a 52-second video that sparked a movement. The video itself is unremarkable. Frates stares into the camera, moving his head back and forth to the beat of...
On Aug. 9, a white police officer fatally shot an unarmed black 18-year-old. Since then, the world has seen pictures of protests, looting and confrontations with police. The police — armed with military-grade rifles, body armor and mine-resistant vehicles —...