Accuracy, Appropriate Frequency and Right Channels of Communication Correlate with Higher Levels of Trust Workers Looking for Information on Reopening from Employers View press release as PDF View infographic MILL VALLEY, Calif. and NEW YORK – May 11, 2020 – New research shows that more than a third
Read moreBy Mike Kuczkowski Photo by Allie on Unsplash The COVID-19 pandemic has brought challenges to business leaders and employees alike. Decisions about what to do and how to move forward must focus on preserving both lives and livelihoods. We know that the pressure is high, the future is opaque and
Read moreBy Mike Kuczkowski In the summer of 2015, Disney Chairman and CEO Bob Iger wanted to be candid with the investment community about an issue that had been haunting the company for a while. ESPN was a very big and very profitable part of Disney’s $52 billion
Read moreBy Diana Dopfel and Mike Kuczkowski We have just completed our first survey of leadership communications at US organizations in the context of the COVID-19 pandemic. The press release can be found here and the full research report can be found here. The results found that organizations
Read moreBy Katie Halper-Bogusky Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions
Read moreBy Mike Kuczkowski Last week, the coffee giant Starbucks launched a campaign encouraging its baristas to engage customers in a dialogue about race. Baristas around the country were encouraged to chat about race with their customers and write “Race Together" on each coffee cup. It was a
Read moreBy Mike Kuczkowski A couple of weeks ago in Cupertino, a huge brand put everything on the line to try to re-establish its relevance in the face of doubts about its ability to execute. Its actions were beyond innovative — I’d argue they were revolutionary and
Read moreTwo major brands, Nike’s Jordan brand and Gatorade, have produced tribute ads to Yankees Shortstop Derek Jeter, who retires this week. Which did a better job of expressing Jeter’s brand? Here’s our scorecard. R2SPECT Produced by Nike’s Jordan brand, the spot features celebrities, athletes, firefighters, police, doormen
Read moreTesla CEO Elon Musk and his five sons share in his #icebucketchallenge videoBy Mike Kuczkowski We know the story by now: On July 31, 29-year-old Pete Frates, of Boston, filmed a 52-second video that sparked a movement. The video itself is unremarkable. Frates stares into the camera, moving
Read moreBy Mike Kuczkowski The events in Ferguson, Mo., last week have not been a proud moment for America. On Aug. 9, a white police officer fatally shot an unarmed black 18-year-old. Since then, the world has seen pictures of protests, looting and confrontations with police. The police
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