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Page 1, Research

Accuracy, Appropriate Frequency and Right Channels of Communication Correlate with Higher Levels of Trust Workers Looking for Information on Reopening from Employers View press release as PDF View infographic MILL VALLEY, Calif. and NEW YORK – May 11, 2020 – New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17%) as reductions in trust (17%) as the public...

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Offering, Page 1

The COVID-19 pandemic has brought challenges to business leaders and employees alike. Decisions about what to do and how to move forward must focus on preserving both lives and livelihoods. We know that the pressure is high, the future is opaque and the information is not always complete or straightforward. Yet the demand for leadership and information from all stakeholders is high. This is why we developed a number of resources to help leaders and organizations navigate...

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Newsletter, Page 1

seeds of change amid the coronavirus disruption When we sent our inaugural Orangefiery Quarterly in February 2020, we had no idea the world would change so dramatically in just two months. As we finalize this Quarterly, more than 3 million people – a number that is surely understated by a significant amount due to limited testing – have been confirmed to have COVID-19. More than 200,000 have died. It has been a great human tragedy, overwhelming both individuals...

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Page 1, Uncategorized

By Mike Kuczkowski In the summer of 2015, Disney Chairman and CEO Bob Iger wanted to be candid with the investment community about an issue that had been haunting the company for a while. ESPN was a very big and very profitable part of Disney’s $52 billion business, which at that point included Pixar, Marvel Entertainment and Lucasfilm. But things were changing. The rise of high-speed internet connections had led young people, in particular, to drop their cable...

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Change, Corporate Communications, crisis management, Influence, Leadership, Narrative, Page 1

On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been, “what the heck are we supposed to be telling our people when we have no clue what will happen or when it will happen or how it should happen?” Looking at jobless claims, small...

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Page 1, Uncategorized

By Diana Dopfel and Mike Kuczkowski We have just completed our first survey of leadership communications at US organizations in the context of the COVID-19 pandemic. The press release can be found here and the full research report can be found here. The results found that organizations have risen to the challenge of COVID-19 communications, but the needs of employees in this time of crisis persist. Leaders must address concerns and demonstrate transparency, clarity and openness to build stronger...

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Corporate Communications, crisis management, health, Leadership, Page 1

By Mike Kuczkowski Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference. The constant stream of information on this emergent disease—the rising number of diagnoses and deaths, the uncertainty of disease incidence due to lack of testing and the evolving public health response—has introduced...

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health, Narrative, Page 1, sports

By Katie Halper-Bogusky Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions around the globe as your country’s flag is raised behind you. You’ve been here before. In fact, you’ve already done this 27 times. You are the most decorated Olympian in history....

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Communications strategy, Corporate Communications, health, Journalism, media relations, Narrative, Page 1

By Diana Dopfel Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in the past four decades, even if some still question the data. After all, the top scientists in the world once thought the earth was flat, and now we know definitively it’s not. (Though even...

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