By Diana Dopfel On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been,
Read moreBy Katie Halper-Bogusky Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions
Read moreFor pharmaceutical companies, planning is key to activating a successful digital engagement campaign By Katie Halper-Bogusky Almost everyone is on some form of social media. If you want to reach any audience, Facebook, Twitter, Instagram, and other social media platforms are great ways to do it. Marketers understand this
Read moreCommunicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the
Read moreThe official birth of Orangefiery was 2014, which means we’ve now been in business for five years. Here's what we've learned about the importance of offerings, client centricity and culture to our business.
Read moreBy Mike Kuczkowski In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration. I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of the Columbia 250
Read morePhoto by Chris Potter, courtesy of http://www.stockmonkeys.com/. Used under Creative Commons license. By Mike Kuczkowski It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price
Read moreA chart from LaCour and Green's study of voter attitudes before and after they spoke with either a gay or straight canvasser about their views on same-sex marriage. These data are now disputed. (Source: Mike LaCour's web site, accessed May 27, 2015.) By Michael Kuczkowski “… just
Read moreTom Brady, who is implicated in an NFL investigation into whether his team intentionally deflated footballs used in the AFC Championship Game in January. Photo by Keith Allison. Used under Creative Commons license. By Mike Kuczkowski In Week 7 of what was a tough 2014 NFL season,
Read moreA pro-gay marriage rally in Sacramento in 2008. A recent study showed that engaging opponents to gay marriage in a dialogue about the issue was effective in changing minds. Photo by Kelly B. Huston. Used under Creative Commons license. By Michael Kuczkowski Years ago, I was part
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