Storytelling is one of the most effective forms of communication. It allows companies to connect with their audience in ways that stimulate feelings, ideas and emotions, ensuring the message is both relatable and more memorable. To help companies become better storytellers, we offer expert tips on narrative development, and highlight leading brands who have harnessed the power of storytelling.
On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question...
Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the...
Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in...
The official birth of Orangefiery was 2014, which means we’ve now been in business for five years. Boy, that was quick. A lot has happened, both in business and in life. In thinking about the passage of time, I’ve been...
In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration. I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of...
It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price of Daraprim, a treatment for toxoplasmosis it...
Imagine, if you will, a hypothetical scenario for the 2016 presidential election. After a tough series of primary battles, former Washington Gov. Christine Gregoire[i], is drafted out of retirement by enthusiastic Democratic supporters into the South Carolina primary and secures...
Today marks the 111th anniversary of the day on which James Joyce first went strolling around Dublin with his future wife, Nora Barnacle. Also, the date on which Joyce imagined a short story taking place that would follow an ad...
“… just because the data don’t exist to demonstrate the effectiveness of this method of changing minds, doesn’t mean the hypothesis is false.” This sounds like a weird riff on a famous line from Joseph Heller’s Catch-22. But, this isn’t a...
In Week 7 of what was a tough 2014 NFL season, Patriots Quarterback Tom Brady was ticked off. It was halftime, October 16. Patriots v. Jets. At home. New England was up 17-12, in a surprisingly feisty matchup. At the time,...