Media relations can have a big impact on market development, brand development, and even crisis and issues management. Having a well-development message, combined with strong relationships with the right editors, reporters and journalists can take your media relations strategy to the next level. Our team gives insightful tips and analyzes major brand’s media relations strategies so you can avoid common mistakes and use media relations to your advantage.
Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in...
It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price of Daraprim, a treatment for toxoplasmosis it...
Last month, Silicon Valley was abuzz with the unfolding saga of Ellen Pao’s gender bias case against venture capital firm Kleiner, Perkins, Caufield & Byers. A former junior partner at KPCB, Pao, 45, alleged that male partners there engaged in a...
The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters...
Much has changed since Apple hired its last communications leader in 1996. We thought we’d offer some thoughts about the communications function and the role of chief communications officer, as you head up a search for the successor to Katie...