Communicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the
Read morePhoto by Chris Potter, courtesy of http://www.stockmonkeys.com/. Used under Creative Commons license. By Mike Kuczkowski It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price
Read moreBy Mike Kuczkowski Last month, Silicon Valley was abuzz with the unfolding saga of Ellen Pao’s gender bias case against venture capital firm Kleiner, Perkins, Caufield & Byers. A former junior partner at KPCB, Pao, 45, alleged that male partners there engaged in a pattern of discriminatory
Read moreBy Mike Kuczkowski The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters from Reuters and
Read morePhoto by Patrick Robert Doyle on Unsplash DATE: August 19, 2014 TO: Tim Cook, CEO, Apple FROM: Mike Kuczkowski RE: Apple Communications Leadership Much has changed since Apple hired its last communications leader in 1996. We thought
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