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Leadership

On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been, “what the heck are we supposed to be telling our people when we have no clue what will happen or when it will happen or how it should happen?” Looking at jobless claims, small...

To follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19. The first, a COVID-19 Lexicon, contains a list of key terms related to COVID-19, including self-quarantine, isolation, lockdown, and others. We’ve also outlined the difference between coronavirus, COVID-19 and SARS-CoV-2, so you can be sure you are using the right terms about the virus and the disease that it causes. Also available is a tip sheet...

By Mike Kuczkowski Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference. The constant stream of information on this emergent disease—the rising number of diagnoses and deaths, the uncertainty of disease incidence due to lack of testing and the evolving public health response—has introduced...