To follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19. The first, a COVID-19 Lexicon, contains a list of key terms related to COVID-19, including self-quarantine, isolation, lockdown, and others. We’ve also outlined the
Read moreBy Mike Kuczkowski Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference. The
Read moreBy Katie Halper-Bogusky Someone hands you flowers as you step up to the top tier of a three-tiered Olympic rostrum. You can hardly hear your country’s national anthem over the deafening cheers from the crowd. You wave to thousands of people in the arena and millions
Read moreFor pharmaceutical companies, planning is key to activating a successful digital engagement campaign By Katie Halper-Bogusky Almost everyone is on some form of social media. If you want to reach any audience, Facebook, Twitter, Instagram, and other social media platforms are great ways to do it. Marketers understand this
Read moreCommunicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the
Read moreBy Mike Kuczkowski It’s been awfully quiet on the Orangefiery blog. Too quiet. Fifteen months since our last post? That’s outrageous! All we can offer is a typical excuse: We’ve been really busy. It’s true. Business is good and growing. We’ve got a dozen clients and eight team
Read moreA pro-gay marriage rally in Sacramento in 2008. A recent study showed that engaging opponents to gay marriage in a dialogue about the issue was effective in changing minds. Photo by Kelly B. Huston. Used under Creative Commons license. By Michael Kuczkowski Years ago, I was part
Read moreDr. Schreiber of San Augustine giving a typhoid innoculation at a rural school, San Augustine County, Texas. April, 1943. Photo by John Vachon. By Mike Kuczkowski I live in Marin County, Calif., just north of San Francisco via the Golden Gate Bridge. It is one of the most
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