Consulting and communications to help organizations navigate the path to growth

Sign up to stay informed

Top
 

digital media

By Mike Kuczkowski He’s baaaack! Bill Simmons, the bad boy of podcasting, has returned to the studio and is churning out his commentary on Vegas’ National Football League lines again, along with podcasts on basketball and various other pop culture topics. I feel like Don Imus has returned to WFAN after racist comments about the Rutgers women’s basketball team, or Billy Martin is back in the Yankee dugout. Actually, I don't feel that way at all. Simmons is nothing like...

Filmmakers at the Mill Valley Film Festival spoke about how transmedia storytelling boosted their projects By Mike Kuczkowski The rise of what many call “transmedia storytelling” has been both exciting and disruptive for communications professionals. My former Edelman colleague Steve Rubel speaks and writes usefully and at length about this concept; I’ve lectured on it to college classes and found it quite a powerful organizing framework for communications efforts. The concept involves developing a single piece of content or a...

By Mike Kuczkowski On May 15, someone leaked a copy of The New York Times’ Innovation Report, a 96-page internal memorandum examining why the Times is falling behind in the digital journalism game to the likes of Buzzfeed, Huffington Post and Politico. It was a meta-media moment, the leak of a key internal document from The New York Times, published first by Buzzfeed, then by Mashable and amplified by the whole digital media pack. Media prognosticators combusted with a combination...

Source: www.grantland.com With Grantland, Vox and Fivethirtyeight.com, a new breed of digital media properties emerges By Mike Kuczkowski Over the past six months, I've been closely observing three web sites: Grantland, Fivethirtyeight.com and Vox. These three sites represent a vision of digital journalism that holds great promise. They’re lively, they make great use of their online platforms. They aren’t afraid to go long, which I love. They weave in multimedia, multi-channel content fluidly, whether via animated gifs, infographics, interactive charts or Youtube...