Orangefiery’s crisis communications firm provides our clients with the counsel, connections, and support needed to handle any issues that may arise. We also share our insights and advice on the ever-changing landscape of crisis management to help organizations prepare for the worst-case scenario and deliver timely and effective messaging.
Author: Lauren Silverstein The cruise industry is preparing for its comeback. Cruise lines are now claiming they know how to safely carry passengers to much-desired destinations. That said, many of us vividly remember March 2020, when a cruise ship was one...
On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question...
To follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19....
Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to...
It’s been awfully quiet on the Orangefiery blog. Too quiet. Fifteen months since our last post? That’s outrageous! All we can offer is a typical excuse: We’ve been really busy. It’s true. Business is good and growing. We’ve got a dozen clients...
It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price of Daraprim, a treatment for toxoplasmosis it...
In Week 7 of what was a tough 2014 NFL season, Patriots Quarterback Tom Brady was ticked off. It was halftime, October 16. Patriots v. Jets. At home. New England was up 17-12, in a surprisingly feisty matchup. At the time,...
Last month, Silicon Valley was abuzz with the unfolding saga of Ellen Pao’s gender bias case against venture capital firm Kleiner, Perkins, Caufield & Byers. A former junior partner at KPCB, Pao, 45, alleged that male partners there engaged in a...
The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters...
The two weeks between the AFC/NFC Championship games and the Super Bowl is usually devoted to celebrating the success of the two teams who have made it to the Big Game, examining their strengths and weaknesses, pulling together Super Bowl...