By Diana Dopfel On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been,
Read moreTo follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19. The first, a COVID-19 Lexicon, contains a list of key terms related to COVID-19, including self-quarantine, isolation, lockdown, and others. We’ve also outlined the
Read moreBy Mike Kuczkowski Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference. The
Read moreBy Mike Kuczkowski It’s been awfully quiet on the Orangefiery blog. Too quiet. Fifteen months since our last post? That’s outrageous! All we can offer is a typical excuse: We’ve been really busy. It’s true. Business is good and growing. We’ve got a dozen clients and eight team
Read morePhoto by Chris Potter, courtesy of http://www.stockmonkeys.com/. Used under Creative Commons license. By Mike Kuczkowski It was, according to Turing Pharmaceuticals CEO Martin Shkreli, “a great business decision that also benefits all of our stakeholders.” Not so fast, buddy. Shkreli was referring to his company’s decision to raise the price
Read moreTom Brady, who is implicated in an NFL investigation into whether his team intentionally deflated footballs used in the AFC Championship Game in January. Photo by Keith Allison. Used under Creative Commons license. By Mike Kuczkowski In Week 7 of what was a tough 2014 NFL season,
Read moreBy Mike Kuczkowski Last month, Silicon Valley was abuzz with the unfolding saga of Ellen Pao’s gender bias case against venture capital firm Kleiner, Perkins, Caufield & Byers. A former junior partner at KPCB, Pao, 45, alleged that male partners there engaged in a pattern of discriminatory
Read moreBy Mike Kuczkowski The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters from Reuters and
Read moreBy Mike Kuczkowski The two weeks between the AFC/NFC Championship games and the Super Bowl is usually devoted to celebrating the success of the two teams who have made it to the Big Game, examining their strengths and weaknesses, pulling together Super Bowl party menus and
Read moreBy Mike Kuczkowski That ESPN and the NFL each face criticism for their handling of employee discipline underscores the unpredictable nature of the modern crisis, and how important performance in the face of unexpected events has become the measure of crisis response. The league has botched a
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