Effective corporate communications results in consistent messaging for employees and external audiences and fosters a sense of transparency. Orangefiery’s communications consultants discuss corporate communications tips and strategies, along with real-world scenarios and examples below.
The cruise industry took a hard hit with the onset of COVID-19. Learn about the potential future of the cruise industry and what I learned from a six-night Royal Caribbean Oasis cruise. ...
MILL VALLEY, Calif. and NEW YORK – May 11, 2020 – New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains...
On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question...
To follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19....
Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to...
Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in...
Last month, Silicon Valley was abuzz with the unfolding saga of Ellen Pao’s gender bias case against venture capital firm Kleiner, Perkins, Caufield & Byers. A former junior partner at KPCB, Pao, 45, alleged that male partners there engaged in a...
The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters...
Last week, the coffee giant Starbucks launched a campaign encouraging its baristas to engage customers in a dialogue about race. Baristas around the country were encouraged to chat about race with their customers and write “Race Together" on each coffee...
The two weeks between the AFC/NFC Championship games and the Super Bowl is usually devoted to celebrating the success of the two teams who have made it to the Big Game, examining their strengths and weaknesses, pulling together Super Bowl...