Category: Corporate Communications

The cruise industry took a hard hit with the onset of COVID-19. Learn about the potential future of the cruise industry and what I learned from a six-night Royal Caribbean Oasis cruise.

MILL VALLEY, Calif. and NEW YORK – May 11, 2020 – New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17%) as reductions in trust (17%) as the public health response to the novel coronavirus continues to impact organizations across the country.

On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been, “what the heck are we supposed to be telling our people when we have no clue what will happen or when it will happen or how it should happen?”

On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been, “what the heck are we supposed to be telling our people when […]

To follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19. The first, a COVID-19 Lexicon, contains a list of key terms related to COVID-19, including self-quarantine, isolation, lockdown, and others. We’ve also outlined the difference between coronavirus, COVID-19 and SARS-CoV-2, so you can […]

To follow up on “Navigating COVID-19: A Briefing for Leaders,” which we posted last week, we’ve created two downloadable, printable references to keep handy as you prepare communications related to COVID-19.

By Mike Kuczkowski Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference.  The constant stream of information on this emergent disease—the […]

Around the globe, we are navigating unprecedented territory. In response to the coronavirus 2019 pandemic, borders have closed, Main Streets have shuttered and millions of people are working from home—many alongside their children, who are figuring out how to go to school via teleconference.

Communicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the problem. Our latest blog reminds us why it is important to be skeptical when consuming scientific/clinical news and how communicators and journalists can work together to tell a clear, complete and accurate story.

Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in the past four decades, even if some still question the data. After all, the top scientists in the world once thought the earth was flat, and now we know definitively it’s not. (Though even on that subject, some harbor doubts.)