Orangefiery’s strategy and communications experts discuss how to successfully develop communications strategies to reach your target audience in an ever-changing environment. Read our analysis of real-world communications strategies and scenarios such as combating fake news, and the communication strategies of Trump’s presidential run.
Over the last decade, the world has been plagued with disinformation and misinformation, battling what’s come to be known as “fake news.” In a world where endless information is instantly available, it’s become impossible for social media platforms to keep...
Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in...
In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration. I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of...
It’s been awfully quiet on the Orangefiery blog. Too quiet. Fifteen months since our last post? That’s outrageous! All we can offer is a typical excuse: We’ve been really busy. It’s true. Business is good and growing. We’ve got a dozen clients...
Imagine, if you will, a hypothetical scenario for the 2016 presidential election. After a tough series of primary battles, former Washington Gov. Christine Gregoire[i], is drafted out of retirement by enthusiastic Democratic supporters into the South Carolina primary and secures...
It was January 2004, and I was meeting with my boss when a colleague knocked on the door and popped in. “Hey, did you see ‘The Apprentice’ last night?” My boss and I looked at each other and smirked. “No.” The smirk...
We know the story by now: On July 31, 29-year-old Pete Frates, of Boston, filmed a 52-second video that sparked a movement. The video itself is unremarkable. Frates stares into the camera, moving his head back and forth to the beat of...
On Aug. 9, a white police officer fatally shot an unarmed black 18-year-old. Since then, the world has seen pictures of protests, looting and confrontations with police. The police — armed with military-grade rifles, body armor and mine-resistant vehicles —...