For pharmaceutical companies, planning is key to activating a successful digital engagement campaign By Katie Halper-Bogusky Almost everyone is on some form of social media. If you want to reach any audience, Facebook, Twitter, Instagram, and other social media platforms are great ways to do it. Marketers understand this
Read moreCommunicating scientific information is complex, and made even more challenging in an environment in which fake news dominates and simple truths seem to be subject to interpretation. It’s our job to make sure that we – and our clients – do not contribute to the
Read moreBy Mike Kuczkowski In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration. I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of the Columbia 250
Read moreBy Mike Kuczkowski It’s been awfully quiet on the Orangefiery blog. Too quiet. Fifteen months since our last post? That’s outrageous! All we can offer is a typical excuse: We’ve been really busy. It’s true. Business is good and growing. We’ve got a dozen clients and eight team
Read moreThe pontiff, who visits the US this week, has effectively used symbols in his communications to change the dialogue about the Roman Catholic Church. Photo by Andrea Zangrilli. By Mike Kuczkowski Imagine, if you will, a hypothetical scenario for the 2016 presidential election. After a tough series of
Read moreTo understand Donald Trump’s lead in the polls, look closely at the narrative he’s constructing about himself – and America. Photo by lucky-photographer. By Mike Kuczkowski It was January 2004, and I was meeting with my boss when a colleague knocked on the door and popped in.
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