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Communications strategy

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Communications strategy, Corporate Communications, health, Journalism, media relations, Narrative, Page 1

By Diana Dopfel Communicating scientific information is complex. Most of us aren’t scientific experts, otherwise there would be a lot more science in the world. Scientific information is also constantly evolving. Our understanding of the impacts of climate change has evolved dramatically in the past four decades, even if some still question the data. After all, the top scientists in the world once thought the earth was flat, and now we know definitively it’s not. (Though even...

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Arts & Culture, Communications strategy, Narrative

By Mike Kuczkowski In 2003, I wrote a 367-word biography of Alexander Hamilton for Columbia University as part of the Columbia 250 celebration. I remember struggling with it and the 30 or so other biographies we had committed to write for the launch of the Columbia 250 web site (an innovative idea back then). How to tell the story in what was supposed to be 250 words of such an accomplished, intelligent, intriguing and comparatively underappreciated figure? So...

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Communications strategy, crisis management, health

By Mike Kuczkowski   It’s been awfully quiet on the Orangefiery blog. Too quiet. Fifteen months since our last post? That’s outrageous! All we can offer is a typical excuse: We’ve been really busy. It’s true. Business is good and growing. We’ve got a dozen clients and eight team members. The work we’ve taken on has been challenging and rewarding. The creation and development of Orangefiery has been an intense and fulfilling journey.  Fifteen years ago, when I joined Edelman, I...

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Change, Communications strategy, Influence, Narrative

The pontiff, who visits the US this week, has effectively used symbols in his communications to change the dialogue about the Roman Catholic Church. Photo by Tânia Rêgo for Agência Brasil, used under Creative Commons 3.0 Brazil license. By Mike Kuczkowski Imagine, if you will, a hypothetical scenario for the 2016 presidential election. After a tough series of primary battles, former Washington Gov. Christine Gregoire[i], is drafted out of retirement by enthusiastic Democratic supporters into the South Carolina primary and secures...

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Communications strategy

To understand Donald Trump’s lead in the polls, look closely at the narrative he’s constructing about himself – and America. Photo by lucky-photographer. By Mike Kuczkowski It was January 2004, and I was meeting with my boss when a colleague knocked on the door and popped in. “Hey, did you see ‘The Apprentice’ last night?” My boss and I looked at each other and smirked. “No.” The smirk was telling. The program, which was being billed as “The Ultimate Job...

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Communications strategy, Narrative

To understand Donald Trump’s lead in the polls, look closely at the narrative he’s constructing about himself – and America. Photo by Gage Skidmore. Used under Creative Commons license.   By Mike Kuczkowski It was January 2004, and I was meeting with my boss when a colleague knocked on the door and popped in. “Hey, did you see ‘The Apprentice’ last night?” My boss and I looked at each other and smirked. “No.” The smirk was telling. The program, which was...

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