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How a radically new approach to COVID-19 vaccine communications could be the key to reopening society In the last week, Pfizer/BioNTech and Moderna both announced results from two COVID-19 Phase 3 clinical trials showing efficacy of greater than 90 percent. According to company press releases, the trials showed no significant safety issues. (Full publication of the data is yet to come, as is standard practice.) This is great news. But as with most things in 2020, it’s complicated....

On a recent webinar about COVID-19 communications, an audience member asked, “how will leaders know when it is ok to go back to business as usual?” If I was to read between the lines, another way to ask this question could have been, “what the heck are we supposed to be telling our people when we have no clue what will happen or when it will happen or how it should happen?” Looking at jobless claims, small...

The pontiff, who visits the US this week, has effectively used symbols in his communications to change the dialogue about the Roman Catholic Church. Photo by Tânia Rêgo for Agência Brasil, used under Creative Commons 3.0 Brazil license. By Mike Kuczkowski Imagine, if you will, a hypothetical scenario for the 2016 presidential election. After a tough series of primary battles, former Washington Gov. Christine Gregoire[i], is drafted out of retirement by enthusiastic Democratic supporters into the South Carolina primary and secures...

By Mike Kuczkowski Today marks the 111th anniversary of the day on which James Joyce first went strolling around Dublin with his future wife, Nora Barnacle. Also, the date on which Joyce imagined a short story taking place that would follow an ad man, Leopold Bloom, around Dublin. Which, Joyce later expanded into the 18-chapter, 768-page epic novel “Ulysses.” Which, according to the Modern Library, is considered the greatest English-language novel of the 20th century. Which, was...

A chart from LaCour and Green's study of voter attitudes before and after they spoke with either a gay or straight canvasser about their views on same-sex marriage. These data are now disputed. (Source: Mike LaCour's web site, accessed May 27, 2015.) By Michael Kuczkowski “… just because the data don’t exist to demonstrate the effectiveness of this method of changing minds, doesn’t mean the hypothesis is false.” This sounds like a weird riff on a famous line from...

A pro-gay marriage rally in Sacramento in 2008. A recent study showed that engaging opponents to gay marriage in a dialogue about the issue was effective in changing minds. Photo by Kelly B. Huston. Used under Creative Commons license. By Michael Kuczkowski Years ago, I was part of a team that was hired to help a pharmaceutical company explain to America why its industry was a good thing. This was not an easy task, obviously. The pharmaceutical industry has...