At its core, a brand is a promise of what an organization stands for and what it offers to those who engage with it.
In our brand strategy consulting, we emphasize the importance of thinking through a brand’s behaviors – how the brand will “show up” in the world. When creating a brand development strategy, we use visioning exercises informed by multi-stakeholder research to develop strong brands that will last. When activating brands, we take a multi-channel approach, seeking out the stakeholders and forums needed to raise brand awareness and shape stakeholder expectations of what a brand will deliver.
Specifically, our brand development and activation offerings include: