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Consulting and communications to help organizations navigate the path to growth

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Brand Development and Activation

At its core, a brand is a promise of what an organization stands for and what it offers to those who engage with it. It is the collective expression of each communication, interaction, experience and promise. As a brand strategy consulting firm, we partner with our clients to:

Conduct qualitative research and brand surveys to understand stakeholder perceptions of and aspirations for their brand

Conduct visual landscape analyses to understand points of parity and points of differentiation for brands

Create insights-driven brand positioning platforms and visual identities

Create brand assets and comprehensive brand use guidelines

Create comprehensive brand activation plans and roll out and activate new brands among multi-stakeholder audiences

Although we work across all industries, our agency specializes brand strategy development for healthcare branding and pharmaceutical/biotech companies.

 

Case study: Aquinox Pharmaceuticals brand development and activation

Aquinox brand guideline shows variations of the logo, brand color palette composed of two shades of blue, an orange and a magenta and twelve font options.

Interested in speaking with an Orangefiery team member about brand development?

Give us a call at 415-384-8677 or submit an inquiry.

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