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Author: mike@orangefiery.com

By Mike Kuczkowski The first move for anyone facing a lawsuit is to get a good lawyer. The second move: get a good communications counselor. In Pao v. Kleiner Perkins, (see The Reputational Costs of Litigation), both sides put significant resources into communications. Pao lunched with reporters from Reuters and re/code. (Note: registration required for access.) The Wall Street Journal took an in-depth look at crisis communications firm Brunswick’s efforts on behalf of Kleiner Perkins. (Ditto.) I’ve been on both sides of...

By Mike Kuczkowski Last week, the coffee giant Starbucks launched a campaign encouraging its baristas to engage customers in a dialogue about race. Baristas around the country were encouraged to chat about race with their customers and write “Race Together" on each coffee cup. It was a bold move, not without risk, and it has drawn both praise and criticism. How do we evaluate a campaign like “Race Together”? I think it give us an opportunity to think about...

Dr. Schreiber of San Augustine giving a typhoid innoculation at a rural school, San Augustine County, Texas. April, 1943. Photo by John Vachon. By Mike Kuczkowski I live in Marin County, Calif., just north of San Francisco via the Golden Gate Bridge. It is one of the most strikingly beautiful places I’ve ever seen, and I’ve seen a lot of beautiful places. With a median income of $94,347, Marin ranks 13th in the nation in per capita household income[i]....

Dr. Schreiber of San Augustine giving a typhoid innoculation at a rural school, San Augustine County, Texas. April, 1943. Photo by John Vachon. By Mike Kuczkowski I live in Marin County, Calif., just north of San Francisco via the Golden Gate Bridge. It is one of the most strikingly beautiful places I’ve ever seen, and I’ve seen a lot of beautiful places. With a median income of $94,347, Marin ranks 13th in the nation in per capita household income[i]....

By Mike Kuczkowski The two weeks between the AFC/NFC Championship games and the Super Bowl is usually devoted to celebrating the success of the two teams who have made it to the Big Game, examining their strengths and weaknesses, pulling together Super Bowl party menus and generating some excitement about one of the few remaining mass cultural events in America. We’ve spent the past two weeks talking about, ahem, New England’s balls. Unless you’ve been hiding under a rock,...

The Kinks's songs were often inspired by everyday scenes of British life, like this Waterloo Sunset. Photo by Steve Walker, is licensed under CC BY 2.0 By Mike Kuczkowski In the early 1960s, a band emerged from Great Britain that would change the very face of rock ‘n’ roll. Led by a dynamic duo, this band started its career by recording covers of songs by American R&B and blues artists. In the mid-1960s, they began penning their own tunes. Their third single...

DATE:       August 19, 2014 TO:             Tim Cook, CEO, Apple FROM:     Mike Kuczkowski RE:             Apple Communications Leadership Much has changed since Apple hired its last communications leader in 1996. We thought we’d offer some thoughts about the communications function and the role of chief communications officer, as you head up a search for the successor to Katie Cotton, who retired at the end of May. Admittedly, we don’t know...

By Mike Kuczkowski The events in Ferguson, Mo., last week have not been a proud moment for America. On Aug. 9, a white police officer fatally shot an unarmed black 18-year-old. Since then, the world has seen pictures of protests, looting and confrontations with police. The police — armed with military-grade rifles, body armor and mine-resistant vehicles — have been criticized for a ‘militarized’ response. Disputes hang over the details of the shooting itself. (Vox has a good...

Source: www.grantland.com With Grantland, Vox and Fivethirtyeight.com, a new breed of digital media properties emerges By Mike Kuczkowski Over the past six months, I've been closely observing three web sites: Grantland, Fivethirtyeight.com and Vox. These three sites represent a vision of digital journalism that holds great promise. They’re lively, they make great use of their online platforms. They aren’t afraid to go long, which I love. They weave in multimedia, multi-channel content fluidly, whether via animated gifs, infographics, interactive charts or Youtube...

  Two men sit across from each other at a table, one of them turning a white and orange business card over in his fingers. -       What’s with the name? -       Do you like it? -       It’s different. -       When I tried to come up with a name for the company, I was looking around for inspiration. I grabbed my copy of my favorite book, James Joyce’s Ulysses. -       Yeah? -       And I found this passage describing communications between two characters. It used the word...