Karen Robayo Sanchez, M.A., winner of the 2022 Orangefiery’s Best Master’s Thesis Award, is currently a Ph.D. student in the Grady College of Journalism and Mass Communication at the University of Georgia. She earned a master’s degree, also from the...
Big news! Orangefiery has been shortlisted for a PRWeek Healthcare Award in the Best in Health Innovation category for our rebranding work for Lyndra Therapeutics. This project was one of our favorites of recent years. We were brought in to...
As an intern at Orangefiery this past summer, I had the opportunity to apply my journalism major to a new field. Comparing my experience at Orangefiery with my internship for a local news website the previous summer, I noted a number of...
Corinne Zilnicki, winner of the 2021 Orangefiery’s Best Master’s Thesis Award, is an active-duty public affairs specialist who currently serves as the supervisor of Coast Guard Public Affairs Detachment Texas. She graduated from San Diego State...
If you’re developing the marketing plan for a new, innovative product, consider using market development strategies to prime the market for growth. Creating a market development strategy is essential for products where the innovation makes it possible to...
Launching an innovative product is a fundamental challenge for many commercial and marketing leaders. Learn how to prime markets for growth with a successful market development strategy. ...
The cruise industry took a hard hit with the onset of COVID-19. Learn about the potential future of the cruise industry and what I learned from a six-night Royal Caribbean Oasis cruise. ...
Over the last decade, the world has been plagued with misinformation and battling what’s come to be known as “fake news.” In a world where endless information is instantly available, it’s become impossible to combated COVID-19 disinformation. ...
Author: Diana Dopfel Orangefiery is pleased to share our inaugural sponsorship of IPR’s Best Master’s Thesis of the Year Award, which recognizes and encourages graduate study and scholarship in public relations through an annual award for an outstanding Master’s thesis. One of...
As a college senior working towards a dual degree in public relations and policy studies, a part-time intern, and an account supervisor for SU’s on-campus PR firm, Hill Communications, the transition to working remotely in March 2020 was difficult. This...