Category: Orangefiery News

Karen Robayo Sanchez, M.A., winner of the 2022 Orangefiery’s Best Master’s Thesis Award, is currently a Ph.D. student in the Grady College of Journalism and Mass Communication at the University of Georgia. She earned a master’s degree, also from the University of Georgia, with her thesis titled “Gender Equality in Public Relations and Communication: A […]

Big news! Orangefiery has been shortlisted for a PRWeek Healthcare Award in the Best in Health Innovation category for our rebranding work for Lyndra Therapeutics. This project was one of our favorites of recent years. We were brought in to lead a brand refresh as the company prepared to enter a pivotal program on its […]

As an intern at Orangefiery this past summer, I had the opportunity to apply my journalism major to a new field. Comparing my experience at Orangefiery with my internship for a local news website the previous summer, I noted a number of similarities between the two industries. Effectively Reaching Target Audiences An anchor of my […]

Corinne Zilnicki, winner of the 2021 Orangefiery’s Best Master’s Thesis Award, is an active-duty public affairs specialist who currently serves as the supervisor of Coast Guard Public Affairs Detachment Texas. She graduated from San Diego State…

Author: Diana Dopfel Orangefiery is pleased to share our inaugural sponsorship of IPR’s Best Master’s Thesis of the Year Award, which recognizes and encourages graduate study and scholarship in public relations through an annual award for an outstanding Master’s thesis. One of our firm’s core values is being “fearlessly inquisitive” and this award reflects that […]

When we sent our inaugural Orangefiery Quarterly in February 2020, we had no idea the world would change so dramatically in just two months.
 
As we finalize this Quarterly, more than 3 million people – a number that is surely understated by a significant amount due to limited testing – have been confirmed to have COVID-19. More than 200,000 have died. It has been a great human tragedy, overwhelming both individuals and health systems. The indiscriminate nature of the disease – the fact that while the vulnerable are disproportionately at risk, even the healthy are not safe – has shaken us to our belief systems.

It’s too late to say Happy New Year, at least according to Curb Your Enthusiasm’s Larry David, so we’ll say happy Valentine’s Day instead. And it suits the moment. We feel like with all the remarkable innovation we’ve seen coming out of the life sciences sector lately, we’ve been hit with cupid’s arrow. From a new documentary about bionic limbs at the inaugural STAT Summit in Boston, to panel discussions on biotech innovation at JP Morgan Healthcare, it’s truly inspiring to see the progress the industry is making.